EXAM AD0-E560 CERTIFICATION COST - DUMPS AD0-E560 QUESTIONS

Exam AD0-E560 Certification Cost - Dumps AD0-E560 Questions

Exam AD0-E560 Certification Cost - Dumps AD0-E560 Questions

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Adobe Marketo Engage Architect Master Sample Questions (Q16-Q21):

NEW QUESTION # 16
Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

  • A. Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
  • B. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
  • C. Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
  • D. Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
  • E. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.

Answer: A,C


NEW QUESTION # 17
What are benefits of using multi-touch attribution? (Choose two)

  • A. Provides comprehensive ROI insights
  • B. Limits tracking to first and last touches
  • C. Tracks multiple points of interaction
  • D. Ignores initial touchpoints

Answer: A,C


NEW QUESTION # 18
An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

  • A. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
  • B. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization
  • C. Smart List: Trigger Added to custom object
    Flow: Wait for 8 hours > Execute Campaign
    Execute Campaign Smart List: Payment is "not paid"
    Execute Flow: Send Email
    Tokens using velocity scripting for personalization
  • D. Smart List: Trigger Added to custom object
    Flow: Wait for 8 hours > Execute Campaign
    Execute Campaign Smart List: Payment is "not paid"
    Execute Flow: Send Email
    Person tokens for personalization

Answer: C


NEW QUESTION # 19
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

  • A. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
  • B. Scenario 1 - Use Webhook and Scenario 2 - Use REST API
  • C. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
  • D. Scenario 1 - Use REST API and Scenario 2 - Use Webhook

Answer: D


NEW QUESTION # 20
A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

  • A. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
  • B. Update stage actions on MQL to include email domain address belonging to TAL
  • C. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
  • D. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
  • E. Update transition rules on MQL to include email domain address belonging to TAL

Answer: C,E


NEW QUESTION # 21
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